Dimensions of advertising attitudes: Congruence between Turkish and New Zealand consumers

Author: Ashill Nicholas J   Yavas Ugur  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.23, Iss.4, 2005-04, pp. : 340-349

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract