Publisher: Emerald Group Publishing Ltd
Founded in: 2007
Total resources: 5
E-ISSN: 1750-5941
ISSN: 1750-5933
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Direct Marketing: An International Journal
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A strategy for managing customer relations on the internet: evidence from the football sector
By Kriemadis Thanos,Kotsovos Andreas,Kartakoullis Nikos in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 4, 2009-10 , pp.Online shopping and moderating role of offline brand trust
By Kim Soyoung,Jones Christie in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 4, 2009-10 , pp.Marketing implications of privacy concerns in the US and Canada
By Pope Jennifer A.,Lowen Aaron M. in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 4, 2009-10 , pp.An efficiency comparison of direct and indirect channels in Taiwan insurance marketing
By Fan Chiang Ku,Cheng Shu Wen in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 4, 2009-10 , pp.B2b inter-organisational digitalisation strategies: Towards an interaction-based approach
By Rask Morten,Ivang Reimer,Hinson Robert in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 4, 2009-10 , pp.Consumers' willingness to knowingly purchase counterfeit products
By Phau Ian,Sequeira Marishka,Dix Steve in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 4, 2009-10 , pp.Consumer empowerment model: from unspeakable to undeniable
Direct Marketing: An International Journal , Vol. 3, Iss. 4, 2009-10 , pp.Generating web site traffic: a new model for SMEs
By Quinton Sarah,Khan Mohammed Ali in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 2, 2009-06 , pp.Young consumers' motives for using SMS and perceptions towards SMS advertising
By Phau Ian,Teah Min in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 2, 2009-06 , pp.Consumer web page search, clicking behavior and reaction time
By Hofacker Charles F.,Murphy Jamie in (2009)
Direct Marketing: An International Journal , Vol. 3, Iss. 2, 2009-06 , pp.