Author： Thomas Michael J.
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.24, Iss.2, 2006-02, pp. : 96-101
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Marketing management and marketing research
Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. :
Discovering diversity in marketing practice
By Murray John A. O'Driscoll Aidan Torres Ann
European Journal of Marketing, Vol. 36, Iss. 3, 2002-04 ,pp. :
By Gilmore Audrey Carson David Grant Ken
Marketing Intelligence & Planning, Vol. 19, Iss. 1, 2001-02 ,pp. :