Marketing management and marketing research

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.28, Iss.1-2, 2012-02, pp. : 8-13

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Research into environmental marketing/management: a bibliographic analysis

By Leonidou Constantinos N. Leonidou Leonidas C.

European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 68-103

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing as promise management: regaining customer management for marketing

By Grönroos Christian

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 5-6, 2009-06 ,pp. : 351-359

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research note: international marketing management: a separate academic discipline?

By Monye Sylvester O

International Marketing Review, Vol. 12, Iss. 3, 1995-03 ,pp. : 5-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The marketing management process and heuristic devices: an action research investigation

By Vignali Claudio Zundel Mike

Marketing Intelligence & Planning, Vol. 21, Iss. 4, 2003-07 ,pp. : 205-219

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Improving Marketing Accountability through Better Management of the Market Research Process

By Shaw Robert White Carolyn

Journal of Marketing Management, Vol. 15, Iss. 8, 1999-11 ,pp. : 857-880

Routledge Ltd

Access to resources Recommend Favorite