Author： Cheung Ronnie Chu Ting
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.24, Iss.4, 2006-06, pp. : 393-405
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
A Hong Kong view of offensive advertising
By Prendergast Gerard Ho Benny Phau Ian
Journal of Marketing Communications, Vol. 8, Iss. 3, 2002-09 ,pp. :
Attitudes toward church advertising in Hong Kong
By Au Alan K.M.
Marketing Intelligence & Planning, Vol. 18, Iss. 1, 2000-01 ,pp. :
Hong Kong children's understanding of television advertising
By Chan Kara
Journal of Marketing Communications, Vol. 6, Iss. 1, 2000-03 ,pp. :