Attitudes toward church advertising in Hong Kong

By Au Alan K.M.  

Marketing Intelligence & Planning, Vol. 18, Iss. 1, 2000-01 ,pp. : 39-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Hong Kong children's understanding of television advertising

By Chan Kara  

Journal of Marketing Communications, Vol. 6, Iss. 1, 2000-03 ,pp. : 37-52

Routledge Ltd

Access to resources Recommend Favorite

Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea

By Moon Young Sook   Chan Kara  

International Marketing Review, Vol. 22, Iss. 1, 2005-01 ,pp. : 48-66

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How do CPA Firms Perceive Marketing and Advertising? A Hong Kong Experience

By Yau Oliver H.M.   Wong Thomas  

European Journal of Marketing, Vol. 24, Iss. 2, 1990-02 ,pp. : 43-54

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers

By Cheung Ronnie Chu Ting  

Marketing Intelligence & Planning, Vol. 24, Iss. 4, 2006-06 ,pp. : 393-405

Emerald Group Publishing Ltd

Access to resources Recommend Favorite