Global text project: new horizons in textbook marketing

Author： Pitt Leyland F. Nel Deon Heerden Gene van Chan Anthony

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.27, Iss.3, 2009-05, pp. : 297-307

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing: A critical textbook

Journal of Marketing Management, Vol. 29, Iss. 11-12, 2013-08 ,pp. : 1422-1424

Routledge Ltd

Access to resources Recommend Favorite

Global account management: the new frontier in relationship marketing

By Yip George S Madsen Tammy L

International Marketing Review, Vol. 13, Iss. 3, 1996-03 ,pp. : 24-42

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Neural network model for database marketing in the new global economy

By Rao C.P. Ali Jafar

Marketing Intelligence & Planning, Vol. 20, Iss. 1, 2002-02 ,pp. : 35-43

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationships and project marketing success

By Skaates Maria Anne Tikkanen Henrikki Lindblom Jarno

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 5, 2002-08 ,pp. : 389-406

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Masterclass — Global messaging for global branding: New approaches to product positioning — globally integrated, locally tailored

By Vanderveer Richard B.

International Journal of Medical Marketing, Vol. 4, Iss. 4, 2004-09 ,pp. : 329-337

Palgrave Macmillan Ltd

Access to resources Recommend Favorite