Author: Bartholmé Roland H. Melewar T.C.
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.29, Iss.2, 2011-03, pp. : 92-107
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Corporate Identity Management Process Revisited
By Bick Geoff Jacobson Marciene C. Abratt Russell
Journal of Marketing Management, Vol. 19, Iss. 7-8, 2003-08 ,pp. :
The Acid Test of Corporate Identity Management™
By Balmer John M. T. Soenen Guillaume B.
Journal of Marketing Management, Vol. 15, Iss. 1-3, 1999-04 ,pp. :
Corporate Identity and the Advent of Corporate Marketing
Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. :