Corporate Identity and the Advent of Corporate Marketing

Author: Balmer John M.T.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.14, Iss.8, 1998-11, pp. : 963-996

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content