![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Chikweche Tendai Fletcher Richard
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.29, Iss.3, 2011-05, pp. : 247-263
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Enhancing market exchanges at the base of the pyramid
International Marketing Review, Vol. 32, Iss. 6, 2015-11 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)