Judging marketing mix effectiveness

Author: Brooks Neil   Simkin Lyndon  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.30, Iss.5, 2012-07, pp. : 494-514

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract