The Relationship Between the Marketing Mix and Share of Category Requirements

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Marketing Letters, Vol. 7, Iss. 1, 1996-01 ,pp. : 5-18

Springer Publishing Company

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The effect of selected environmental variables on the marketing mix/SBU performance relationship

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Journal of Strategic Marketing, Vol. 4, Iss. 3, 1996-09 ,pp. : 143-162

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The marketing mix ‐ a problem analysis

By Thorne A. R.  

European Journal of Marketing, Vol. 5, Iss. 4, 1993-12 ,pp. : 207-216

Emerald Group Publishing Ltd

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Clues to the design of a marketing mix

By Kiser G.E.   Rao S.R.G.   RAO C.P.  

European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. : 168-179

Emerald Group Publishing Ltd

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Judging marketing mix effectiveness

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