The potential of social media for luxury brand management

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.30, Iss.7, 2012-10, pp. : 687-699

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Brand strategies in social media

By Tsimonis Georgios Dimitriadis Sergios

Marketing Intelligence & Planning, Vol. 32, Iss. 3, 2014-04 ,pp. : 328-344

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Management of a luxury brand: dimensions and sub-variables from a case study of LVMH

By Cavender RayeCarol Kincade Doris H.

Journal of Fashion Marketing and Management, Vol. 18, Iss. 2, 2014-05 ,pp. : 231-248

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand social power in luxury retail: Manifestations of brand dominance over clients in the store

By Cervellon Marie-Cécile Coudriet Rachael

International Journal of Retail & Distribution Management, Vol. 41, Iss. 11-12, 2013-10 ,pp. : 869-884

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Unleashing corporate communications via social media: A UK study of brand management and conversations with customers

By Griffiths Marie McLean Rachel

Journal of Customer Behaviour, Vol. 14, Iss. 2, 2015-0 ,pp. : 147-162

Westburn Publishers Ltd

Access to resources Recommend Favorite

Antecedents of luxury brand purchase intention

By Hung Kuang-peng Chen Annie Huiling Peng Norman Hackley Chris Tiwsakul Rungpaka Amy Chou Chun-lun

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 457-467

Emerald Group Publishing Ltd

Access to resources Recommend Favorite