Importance-performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA

Author： Ford John B   Joseph Mathew   Joseph Beatriz  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.13, Iss.2, 1999-02, pp. : 171-186

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