Television advertising: a consumer viewpoint

By Jobber D.  

European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. : 158-167

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Agency selection in international advertising

By Donnelly James   Ryans John  

European Journal of Marketing, Vol. 6, Iss. 3, 1993-12 ,pp. : 211-216

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising in France: the advertiser-advertising agency relationship

By Chevalier Michel   Catry Bernard  

European Journal of Marketing, Vol. 10, Iss. 1, 1993-12 ,pp. : 49-59

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Formalisation in advertising client-agency relationships

By Marrian Jacqueline  

European Journal of Marketing, Vol. 1, Iss. 1, 1967-06 ,pp. : 2-9

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Services advertising and providing services on the Internet

By Mathur Lynette Knowles   Mathur Ike   Gleason Kimberly C.  

Journal of Services Marketing, Vol. 12, Iss. 5, 1998-10 ,pp. : 334-347

Emerald Group Publishing Ltd

Access to resources Recommend Favorite