Author： Choong Peggy
Publisher： Emerald Group Publishing Ltd
ISSN： 0887-6045
Source： Journal of Services Marketing, Vol.15, Iss.2, 2001-05, pp. : 99-112
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
EuroMed Journal of Business, Vol. 8, Iss. 2, 2013-07 ,pp. :
Access to resources
Recommend
The marketing manager as a jazz musician
Marketing Intelligence & Planning, Vol. 33, Iss. 7, 2015-10 ,pp. :
By Wills Gardon
European Journal of Marketing, Vol. 8, Iss. 1, 1993-12 ,pp. :
Marketing and engineering revisited
The Journal of Business and Industrial Marketing, Vol. 10, Iss. 1, 1995-01 ,pp. :