Strategies for achieving success for innovative versus incremental new services

Author： Ottenbacher Michael C.   Harrington Robert J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.24, Iss.1, 2010-01, pp. : 3-15

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Towards Non-Incremental Strategies in Developing Public Products and Services

By Mushkat Miron  

European Journal of Marketing, Vol. 21, Iss. 1, 1993-12 ,pp. : 66-73

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Do services marketers' success measures match their strategies?

By Manion Michael T.   Cherian Joseph  

Journal of Services Marketing, Vol. 23, Iss. 7, 2009-10 ,pp. : 476-486

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Success Factors in Developing New Business Services

By Brentani Ulrike de  

European Journal of Marketing, Vol. 25, Iss. 2, 1991-02 ,pp. : 33-59

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Success Factors in New Services Performance: A Research Agenda

By Jiménez-Zarco Ana Isabel   Martínez-Ruiz María Pilar   González-Benito Óscar  

The Marketing Review, Vol. 6, Iss. 3, 2006-09 ,pp. : 265-284

Westburn Publishers Ltd

Access to resources Recommend Favorite

Achieving Internet Marketing Success

By Dave Chaffey  

The Marketing Review, Vol. 1, Iss. 1, 2000-03 ,pp. : 35-59

Westburn Publishers Ltd

Access to resources Recommend Favorite