The role of arousal congruency in influencing consumers' satisfaction evaluations and in-store behaviors

Author: Wirtz Jochen   Mattila Anna S.   Tan Rachel L.P.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0956-4233

Source: International Journal of Service Industry Management, Vol.18, Iss.1, 2007-03, pp. : 6-24

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