![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Darian Jean C
Publisher: Emerald Group Publishing Ltd
ISSN: 0959-0552
Source: International Journal of Retail & Distribution Management, Vol.26, Iss.11, 1998-11, pp. : 421-428
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Gard Jennifer Kan Marni Jones Sarah Williams J. Cassie Evans W. Douglas Davis Kevin
Social Marketing Quarterly, Vol. 17, Iss. 1, 2011-03 ,pp. :