![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Mitchell Richard Hutchinson Karise Bishop Susan
Publisher: Emerald Group Publishing Ltd
ISSN: 0959-0552
Source: International Journal of Retail & Distribution Management, Vol.40, Iss.2, 2012-02, pp. : 157-175
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The five phases of SME brand-building
By Centeno Edgar Hart Susan Dinnie Keith
The Journal of Brand Management, Vol. 20, Iss. 6, 2013-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Brand orientation and brand values in retail banking
Journal of Marketing Management, Vol. 29, Iss. 9-10, 2013-07 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Customers' Responses to Retail Brand Extensions
By Alexander Nicholas Colgate Mark
Journal of Marketing Management, Vol. 21, Iss. 3, 2005-04 ,pp. :