Using values and shopping styles to identify fashion apparel segments

Author: Sarabia-Sanchez Francisco J.   Vigaray Maria D. De Juan   Hota Monali  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.40, Iss.3, 2012-03, pp. : 180-199

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Abstract