An integrated framework for customer value and customer-relationship-management performance: a customer-based perspective from China

Author: Wang Yonggui   Lo Hing Po   Chi Renyong   Yang Yongheng  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.14, Iss.2-3, 2004-04, pp. : 169-182

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract