All for one but does one strategy work for all?: Building consumer loyalty in multi-channel distribution

Author: Hsieh Yi-Ching   Roan Jinshyang   Pant Anurag   Hsieh Jung-Kuei   Chen Wen-Ying   Lee Monle   Chiu Hung-Chang  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.22, Iss.3, 2012-05, pp. : 310-335

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Abstract