Building a Customer-driven Company - The Saturn Story: An Interview between Richard G. Lefauve, Saturn Corporation, and Richard Whiteley, of the Forum Corporation

Author： Lefauve Richard G (Skip)  

Publisher： Emerald Group Publishing Ltd

ISSN： 0960-4529

Source： Managing Service Quality, Vol.4, Iss.5, 1994-05, pp. : 16-21

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