Wal-Mart is coming to Guelph: hedonic to utilitarian shoppers' perceptions

Author: Teed Moira   Norman Christopher   Aung May   Adlam Doug   Goswami Sameer   Surgeoner Brae   Zhu BiChen  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.13, Iss.2, 2010-01, pp. : 130-153

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Abstract