The reshaping of Chinese consumer values in the social media era

By Duan Jingyi   Dholakia Nikhilesh  

Qualitative Market Research: An International Journal, Vol. 18, Iss. 4, 2015-09 ,pp. : 409-426

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge

By Quinton Sarah  

Journal of Strategic Marketing, Vol. 21, Iss. 5, 2013-08 ,pp. : 402-412

Routledge Ltd

Access to resources Recommend Favorite

Social media's emerging importance in market research

By Patino Anthony   Pitta Dennis A.   Quinones Ralph  

Journal of Consumer Marketing, Vol. 29, Iss. 3, 2012-04 ,pp. : 233-237

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The social revolution of place marketing: The growing power of users in social media campaigns

By Ketter Eran   Avraham Eli  

Place Branding and Public Diplomacy, Vol. 8, Iss. 4, 2012-11 ,pp. : 285-294

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users

By  

International Journal of Online Marketing (IJOM), Vol. 8, Iss. 4, 2018-10 ,pp. : 15-37

IGI Global_journal

Access to resources Recommend Favorite