The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs

By Hill Jimmy   McGowan Pauric   Drummond Paula  

Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. : 71-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research into small firm marketing: a contextual stepwise approach

By Siu Wai-sum   Kirby David A  

Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. : 135-146

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources

By Runyan Rodney C.   Huddleston Patricia   Swinney Jane L.  

Qualitative Market Research: An International Journal, Vol. 10, Iss. 4, 2007-09 ,pp. : 390-402

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Some Exploratory Models for Assessing Small Firms' Marketing Performance (A Qualitative Approach)

By Carson David  

European Journal of Marketing, Vol. 24, Iss. 11, 1990-11 ,pp. : 8-51

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Approaches to small firm marketing: A critique

By Siu Wai-sum   Kirby David A  

European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. : 40-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite