Critical marketing in the classroom: possibilities and challenges

By Catterall Miriam   Maclaran Pauline   Stevens Lorna  

Marketing Intelligence & Planning, Vol. 17, Iss. 7, 1999-07 ,pp. : 344-353

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

By        

Journal of Marketing Management, Vol. 29, Iss. 13-14, 2013-10 ,pp. : 1435-1442

Routledge Ltd

Access to resources Recommend Favorite

Researching the social Web: marketing information from virtual communities

By Maclaran Pauline   Catterall Miriam  

Marketing Intelligence & Planning, Vol. 20, Iss. 6, 2002-10 ,pp. : 319-326

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs

By Hill Jimmy   McGowan Pauric   Drummond Paula  

Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. : 71-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The MSI Priorities: A Critical View on Researching Firm Performance, Customer Experience and Marketing

By Wensley Robin  

Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. : 11-27

Routledge Ltd

Access to resources Recommend Favorite