Author: Trim Peter R.J. Lee Yang-Im
Publisher: Emerald Group Publishing Ltd
ISSN: 1352-2752
Source: Qualitative Market Research: An International Journal, Vol.7, Iss.4, 2004-12, pp. : 284-292
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Bhattacharya Kaushik Datta Biplab
The Marketing Review, Vol. 13, Iss. 2, 2013-01 ,pp. :
Creating customer loyalty through service customization
By Coelho Pedro S. Henseler Jörg
European Journal of Marketing, Vol. 46, Iss. 3-4, 2012-03 ,pp. :