Defying marketing sovereignty: voluntary simplicity at new consumption communities

Author: Bekin Caroline   Carrigan Marylyn   Szmigin Isabelle  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.8, Iss.4, 2005-04, pp. : 413-429

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract