Marketing sustainability: Use of information sources and degrees of voluntary simplicity

By Oates Caroline   McDonald Seonaidh   Alevizou Panayiota   Hwang Kumju   Young William   McMorland Leigh-Ann  

Journal of Marketing Communications, Vol. 14, Iss. 5, 2008-11 ,pp. : 351-365

Routledge Ltd

Access to resources Recommend Favorite

Defying marketing sovereignty: voluntary simplicity at new consumption communities

By Bekin Caroline   Carrigan Marylyn   Szmigin Isabelle  

Qualitative Market Research: An International Journal, Vol. 8, Iss. 4, 2005-04 ,pp. : 413-429

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Confronting stereotypes: apparel fit preferences of Mexican-American women

By Newcomb Elizabeth   Istook Cynthia  

Journal of Fashion Marketing and Management, Vol. 15, Iss. 4, 2011-09 ,pp. : 389-411

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Assessing college women's associations of American specialty apparel brands

By Kwon Wi-Suk   Lennon Sharron J.  

Journal of Fashion Marketing and Management, Vol. 15, Iss. 2, 2011-05 ,pp. : 242-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Young fashion leaders' and followers' attitudes toward American and imported apparel

By Beaudoin Pierre   Moore Mary Ann   Goldsmith Ronald E  

Journal of Product and Brand Management, Vol. 7, Iss. 3, 1998-03 ,pp. : 193-207

Emerald Group Publishing Ltd

Access to resources Recommend Favorite