Nature and antecedents of a marketing approach according to Italian SME entrepreneurs: A structural equation modeling approach

Author： Guido Gianluigi Marcati Alberto Peluso Alessandro M.

Publisher： Emerald Group Publishing Ltd

ISSN： 1355-2554

Source： International Journal of Entrepreneurial Behaviour and Research, Vol.17, Iss.4, 2011-06, pp. : 342-360

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The antecedents of marketing success of women entrepreneurs

By Hemalatha M. Mohan V. Chandra Jasim K. Mohamed

International Journal of Business Innovation and Research, Vol. 7, Iss. 6, 2013-09 ,pp. : 637-662

Inderscience Publishers

Access to resources Recommend Favorite

Internet banking adoption in India: Structural equation modeling approach

By Sharma Sujeet Kumar Govindaluri Srikrishna Madhumohan

Journal of Indian Business Research, Vol. 6, Iss. 2, 2014-06 ,pp. : 155-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs

By Hill Jimmy McGowan Pauric Drummond Paula

Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. : 71-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A strategic supply chain approach: consortium marketing in the Italian leatherwear industry

By Guercini Simone Woodside Arch G.

Marketing Intelligence & Planning, Vol. 30, Iss. 7, 2012-10 ,pp. : 700-716

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The network approach in analyzing international marketing and purchasing operations: a case study of a European SME's focal net 1992-95

By Tikkanen Henrikki

The Journal of Business and Industrial Marketing, Vol. 13, Iss. 2, 1998-02 ,pp. : 109-131

Emerald Group Publishing Ltd

Access to resources Recommend Favorite