Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors

Author: Lee Khai Sheang   Lim Guan Hua   Tan Jiuan  

Publisher: Emerald Group Publishing Ltd

ISSN: 1462-6004

Source: Journal of Small Business and Enterprise Development, Vol.7, Iss.1, 2000-01, pp. : 43-57

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Abstract