The effects of advertising media on sales of insurance products: a developing-country case

Author： Aduloju S.A. Odugbesan A.O. Oke S.A.

ISSN： 1526-5943

Source： The Journal of Risk Finance Incorporating Balance Sheet, Vol.10, Iss.3, 2009-05, pp. : 210-227

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Media & Advertising

The Report - Tunisia, Vol. 2008, Iss. 1, 2008-08 ,pp. : 185-192

Oxford Business Group

Access to resources Recommend Favorite

Media & Advertising

The Report - Oman, Vol. 2008, Iss. 1, 2008-04 ,pp. : 181-186

Oxford Business Group

Access to resources Recommend Favorite

The optimal ratio between advertising and sales income

By Mangani Andrea

International Journal of Revenue Management, Vol. 1, Iss. 1, 2006-10 ,pp. : 65-78

Inderscience Publishers

Access to resources Recommend Favorite

A linear programming model to revenue management for advertising in mass media

By Pan Kewen Leung Stephen Chi Hang Xiao Di

International Journal of Revenue Management, Vol. 5, Iss. 2-3, 2011-05 ,pp. : 145-156

Inderscience Publishers

Access to resources Recommend Favorite

Global insurance industry statement on: Adapting to climate change in developing countries

Geneva Association Reports, Vol. 3, Iss. 1, 2014-09 ,pp. : 160-163

GSE Research

Access to resources Recommend Favorite