Developing country perceptions of high- and low-involvement products manufactured in other countries

ISSN： 1746-8809

Source： International Journal of Emerging Markets, Vol.4, Iss.2, 2009-04, pp. : 185-199

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Does country of origin matter for low-involvement products?

By Ahmed Zafar U Johnson James P Yang Xia Fatt Chen Kheng Teng Han Sack Boon Lim Chee

International Marketing Review, Vol. 21, Iss. 1, 2004-03 ,pp. : 102-120

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Low-income consumers' reactions to low-involvement products

By Gbadamosi Ayantunji

Marketing Intelligence & Planning, Vol. 27, Iss. 7, 2009-10 ,pp. : 882-899

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university

By Radder Laetitia Huang Wei

Journal of Fashion Marketing and Management, Vol. 12, Iss. 2, 2008-05 ,pp. : 232-243

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effect of perceived brand foreignness on branding strategy evaluation for high and low involvement products

By Punyatoya Plavini

International Journal of Business and Emerging Markets, Vol. 5, Iss. 1, 2013-12 ,pp. : 28-45

Inderscience Publishers

Access to resources Recommend Favorite

A Strategic Tool for Low Involvement Products: Leverage Analysis

By Claire Kenneth A. Le

European Journal of Marketing, Vol. 16, Iss. 5, 1993-12 ,pp. : 3-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite