The state of public research on over-the-counter drug advertising

Author: DeLorme Denise E.   Huh Jisu   Reid Leonard N.   An Soontae  

Publisher: Emerald Group Publishing Ltd

ISSN: 1750-6123

Source: International Journal of Pharmaceutical and Healthcare Marketing, Vol.4, Iss.3, 2010-09, pp. : 208-231

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Abstract