Lifetime value model in the medical sector: a case study of a restoration and beauty clinic

Author: Zare-Hoseini Z.   Tarokh M.J.   Nooghabi H. Jabbari  

Publisher: Emerald Group Publishing Ltd

ISSN: 1750-6123

Source: International Journal of Pharmaceutical and Healthcare Marketing, Vol.5, Iss.1, 2011-04, pp. : 54-66

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Abstract