The effects of unethical conduct of pharmaceutical companies on consumer behavior: Empirical evidence from Germany

Author： Lindenmeier Jörg   Tscheulin Dieter K.   Drevs Florian  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-6123

Source： International Journal of Pharmaceutical and Healthcare Marketing, Vol.6, Iss.2, 2012-06, pp. : 108-123

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