Does satisfaction matter more if a multichannel customer is also a multicompany customer?

Author： Larivière Bart   Aksoy Lerzan   Cooil Bruce   Keiningham Timothy L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.22, Iss.1, 2011-03, pp. : 39-66

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