![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Higgins S.H.
Publisher: Springer Publishing Company
ISSN: 0167-4544
Source: Journal of Business Ethics, Vol.15, Iss.4, 1996-04, pp. : 475-485
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Strategic management of grey marketing
By Lee Khai S. Lim Guan H. Tan Soo J.
Journal of Strategic Marketing, Vol. 8, Iss. 1, 2000-03 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Modeling strategic management for cause-related marketing
By Tsai Shu-Pei
Marketing Intelligence & Planning, Vol. 27, Iss. 5, 2009-07 ,pp. :