The Effect of Moral Philosophy and Ethnocentrism on Quality-of-Life Orientation in International Marketing: A Cross-Culturaal Comparison

Author： Lee D-J.

Publisher： Springer Publishing Company

ISSN： 0167-4544

Source： Journal of Business Ethics, Vol.18, Iss.1, 1999-01, pp. : 73-89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Setting socially responsible marketing objectives: A quality‐of‐life approach

By Sirgy M Joseph Lee Dong-Jin

European Journal of Marketing, Vol. 30, Iss. 5, 1996-05 ,pp. : 20-34

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic Marketing Planning Guided by the Quality-of-Life (QOL) Concept

By Sirgy M.J.

Journal of Business Ethics, Vol. 15, Iss. 3, 1996-03 ,pp. : 241-259

Springer Publishing Company

Access to resources Recommend Favorite

Contingency and contextual issues of ethnocentrism-pitched advertisements: A cross-national comparison

By Jo Myung-Soo

International Marketing Review, Vol. 15, Iss. 6, 1998-06 ,pp. : 447-457

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of country of origin and ethnocentrism on attitudes: a cross-cultural investigation

By Lee Li-Yueh Bory Ao

International Journal of Services and Standards, Vol. 4, Iss. 3, 2008-06 ,pp. : 303-321

Inderscience Publishers

Access to resources Recommend Favorite

International outshopping and ethnocentrism

By Piron Francis

European Journal of Marketing, Vol. 36, Iss. 1-2, 2002-02 ,pp. : 189-210

Emerald Group Publishing Ltd

Access to resources Recommend Favorite