Managing Brand in the New Stakeholder Environment

Author: Maio E.  

Publisher: Springer Publishing Company

ISSN: 0167-4544

Source: Journal of Business Ethics, Vol.44, Iss.2-3, 2003-05, pp. : 235-246

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract