Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs

Author: Beltramini Richard  

Publisher: Springer Publishing Company

ISSN: 0167-4544

Source: Journal of Business Ethics, Vol.63, Iss.4, 2006-02, pp. : 333-343

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract