THE APPLICABILITY OF COMMERCIAL ADVERTISING THEORY TO SOCIAL MARKETING: TWO CASE STUDIES OF CURRENT AUSTRALIAN SOCIAL MARKETING CAMPAIGNS

Author： Jones Sandra C. Rossiter John R.

Publisher： Routledge Ltd

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.8, Iss.1, 2002-03, pp. : 6-18

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Social media marketing and advertising

By Dwivedi Yogesh K. Kapoor Kawaljeet Kaur Chen Hsin

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 289-309

Westburn Publishers Ltd

Access to resources Recommend Favorite

COMMERCIAL MARKETING AND SOCIAL CHANGE

By Andreasen Alan R.

Social Marketing Quarterly, Vol. 8, Iss. 2, 2002-06 ,pp. : 41-45

Routledge Ltd

Access to resources Recommend Favorite

The political role of government-sponsored social marketing campaigns

By Raftopoulou Effi Hogg Margaret K.

European Journal of Marketing, Vol. 44, Iss. 7-8, 2010-01 ,pp. : 1206-1227

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Misplaced marketing The social harm of public service advertising

By Rotfeld Herbert Jack

Journal of Consumer Marketing, Vol. 19, Iss. 6, 2002-10 ,pp. : 465-467

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The social revolution of place marketing: The growing power of users in social media campaigns

By Ketter Eran Avraham Eli

Place Branding and Public Diplomacy, Vol. 8, Iss. 4, 2012-11 ,pp. : 285-294

Palgrave Macmillan Ltd

Access to resources Recommend Favorite