Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring

Author: Myers Jun Rong   Sar Sela  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.19, Iss.3, 2013-07, pp. : 168-181

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract