The effect of marketing focus, innovation and learning organization on the building of competitive advantages: empirical evidence from ISO 9000 certified companies

Author： Lertpachin Chaiyutha   Wingwon Boonthawan   Noithonglek Thanakorn  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.21, Iss.4, 2013-07, pp. : 323-331

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