Author: Otubanjo Olutayo Amujo Olusanmi C.
Publisher: Westburn Publishers Ltd
E-ISSN: 1472-1384|12|4|402-416
ISSN: 1469-347X
Source: The Marketing Review, Vol.12, Iss.4, 2012-01, pp. : 402-416
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
By Balmer John M.T. Greyser Stephen A.
European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. :
The Corporate Identity Management Process Revisited
By Bick Geoff Jacobson Marciene C. Abratt Russell
Journal of Marketing Management, Vol. 19, Iss. 7-8, 2003-08 ,pp. :
By Halliburton Chris Ziegfeld Agnes
Journal of Marketing Management, Vol. 25, Iss. 9-10, 2009-11 ,pp. :
Corporate Identity and the Advent of Corporate Marketing
Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. :