The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers

Author: Boonchoo Pattana   Wadeson Nigel   Tsang Denise  

Publisher: Emerald Group Publishing Ltd

ISSN: 1471-5201

Source: Journal of Research in Marketing and Entrepreneurship, Vol.15, Iss.1, 2013-07, pp. : 61-78

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Abstract