Value co-creation in social marketing: functional or fanciful?

By Domegan Christine   Collins Katie   Stead Martine   McHugh Patricia   Hughes Tim  

Journal of Social Marketing, Vol. 3, Iss. 3, 2013-10 ,pp. : 239-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Value creation of an internationalizing entrepreneurial firm: The business model perspective

By Sainio Liisa-Maija   Saarenketo Sami   Nummela Niina   Eriksson Taina  

Journal of Small Business and Enterprise Development, Vol. 18, Iss. 3, 2011-08 ,pp. : 556-570

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The value of health and wellbeing: an empirical model of value creation in social marketing

By Zainuddin Nadia   Russell-Bennett Rebekah   Previte Josephine  

European Journal of Marketing, Vol. 47, Iss. 9, 2013-09 ,pp. : 1504-1524

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Role of Relationship Management and Value Co-Creation in Social Marketing

By Desai Darshan  

Social Marketing Quarterly, Vol. 15, Iss. 4, 2009-12 ,pp. : 112-125

Routledge Ltd

Access to resources Recommend Favorite

A social marketing approach to value creation in a well-women's health service

By Zainuddin Nadia   Previte Josephine   Russell-Bennett Rebekah  

Journal of Marketing Management, Vol. 27, Iss. 3-4, 2011-03 ,pp. : 361-385

Routledge Ltd

Access to resources Recommend Favorite