Author： Sarkar Abhigyan Ponnam Abhilash Murthy B. Kinnera
Publisher： Westburn Publishers Ltd
E-ISSN： 1477-6421|11|4|324-347
ISSN： 1475-3928
Source： Journal of Customer Behaviour, Vol.11, Iss.4, 2012-01, pp. : 324-347
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